Writing Sample: Why Your Community Should Be Pet Friendly

Approximately 3 out of 4 renters own pets — which means about 3 out of 4 renters prioritize pet-friendly communities when they’re searching for a new home. If your property doesn’t allow four-legged residents, consider these three benefits of allowing pets into your community.

Increased Resident Appeal

Pet parents can take the home searching process especially seriously, since they need to find a place perfect for both them and their collared companion. Any community that isn’t pet-friendly is an automatic “no.” In addition, as more and more people are encouraged to stay home, pet adoption rates have skyrocketed during the pandemic, which means greater demand for pet-friendly homes and amenities.

Revenue Boost

Pets have the potential of adding additional wear and tear to a unit, but that’s what pet deposits and additional pet rent are for! Pet rent can help cover the cost of damages, but if you have a well-behaved pet resident, then that monthly fee becomes profit that builds up nicely over time.

Pets Can Improve Mental Health

Studies have shown that having a pet can improve mental health. Higher resident happiness and satisfaction can lead to lower turnover and higher referral rates. Plus, residents who do not currently have a pet can easily get one without having to wait to move to another more pet-friendly location. Every detail that helps make a residents life easier reflects positively on the community.

In Conclusion

Weigh the benefits and possible drawbacks of implementing pet-friendly amenities — and don’t forget to draw up a clear and thorough pet policy. Don’t waste a “howl” of an opportunity to significantly improve your community’s appeal!